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‘Bleeding for the Throne’ Game of Thrones blood donation campaign kicks off

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Hundreds of Game of Thrones (GoT) fans in Nairobi on Thursday turned up in a noble campaign by the HBO (Home Box Office) TV series and Kenya Red Cross (KRC) to donate blood and celebrate the upcoming season finale of the hit series premiering April 14, 2019.

The drive brought on board the Kenya National Blood Transfusion Service (KNBTS) and MultiChoice Kenya DSTV that will put on view the much watched and awaited series slated for the same time as in the US in the first episode.

The loyal fans chatting up on what they anticipate on the 8th season of the show were ready to take up the challenge on what they can do for the throne by volunteering to offer their blood and calling on their friends to show up.

Locals waiting to donate blood Photo/KNBTSUnlike other previous seasons, the 8th and season finale for the show will only have seven episode that will be running on an average 60 minutes.

Smiling faces, GoT royal regalia, bleeding make ups of sword cuts, photo sessions, customized t-shirts among other gifts were awarded to the blood donors.

The campaign will run from 14th March to 15th March in Nairobi outside National Archives Centre from 9am to 5pm.

[ Read: DStv partners with Red Cross to conduct Game of Thrones blood drive ]

“The Kenya Red Cross Society is thrilled to partner with DStv and Game of Thrones. Every day, thousands of patients across the country are dependent on voluntary blood donors to help them fight for their lives,” said Dr Abass Gullet, Secretary General, Kenya Red Cross Society during the launch.


Philip Kimeu posing with staff dressed like GoT characters after donating blood Photo/KNBTS

“We want to encourage Kenyans to turn up for this noble course that is in deed a life saving activity and also psyche up the GoT fans for the series that will first premier exactly a month from today (14th March) and remind them that MultiChoice will show each and every episode as soon as they are released,” said MultiChoice General Manager Simon Karethi.

The campaign is aimed at addressing the shortage of blood supply that is always running low in the blood banks. This is because, in every 10 minutes, about seven Kenyans need blood transfusion and are at a risk of dying if it is not available.

“The KNBTS is serving 500 transfusing hospitals nationally with blood and blood products. These facilities are public hospitals and health centres, private hospitals and faith based healthcare centres,”said Dr Josephine Githaiga the Director of KNBTS.

[ See also: Mother demands answers after daughter mysteriously dies in school ]

In a year, the country requires about 450,000 units of blood, but the KNBTS has projected a target of 180,000 units. Last year, the institution was able to collect 91.3 percent of the blood which amounted to 164,275 units of blood.

Mothers and children are reported to be the largest group of blood consumers in the country at 60 percent.

“In 2 of every 3 units of blood are transfused to mothers and children due to maternal mortality bleeding just before or after childbirth or due to a miscarriage, induced abortions and other pregnancy related complications such as tubal pregnancy,”  added Dr Githaiga.

The bleed for throne drive is conducted across the world in 15 international countries including the United States, Norway, Sweden, South Africa, Ghana, Botswana, Hungary, Poland, Romania, Czech Republic, Bulgaria, Serbia , Greece and Croatia.



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Brenda Gamonde
Brenda Gamonde
Brenda Gamonde is reporter with Business Today. Email: [email protected]
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