APA Insurance has launched an innovative online campaign that offers the public an opportunity to express gratitude to their family and friends. Through the interactive campaign dubbed ‘Asante’ – the Swahili word for Thank You – the public can express gratitude on a microsite: www.apainsurance.org/asante.
The Group CEO of Apollo, Mr. Ashok Shah, said that the ‘Asante’ campaign celebrates the important ties with family and friends, besides enhancing them. “Expression of gratitude is one of the most beautiful ways of putting smiles on peoples’ faces and some times in the ever change world we live in today, we sometime forget to say Thank You. Through this campaign, we would like to encourage our clients and other stakeholders to join us in doing this,” Mr Shah added.
During the campaign period, videos will be uploaded on a dedicated microsite, YouTube and circulated on WhatsApp and other social networking platforms. In addition, everyone will also be invited to put together their own videos from their photos and share with their loved ones or friends via email or social media platforms. Selected individuals will also get an opportunity to express their gratitude to their loved ones in public places such as restaurants and cinema halls.
