While meeting new people and making new business connections can be nerve-racking to those who are uncomfortable in social settings, it’s not as difficult as people think. All great conversationalists put effort into their dialogue in order to come across as interesting and engaging. Some prospective clients would be put off at the first word from a businessperson.
A tweet, a Facebook post or a reply to inquiry mail also tell it all about you as a businessperson. As anxious as you may feel, most people are experiencing similar emotions too. Here are seven ways to come across as appealing and likable to your clients.
Focus on looking approachable. Show that you are interested in meeting others through your facial expression and body language. In other words, smile. Some people have a default expression that looks downright icy. Looking so uncomfortable all the time in your shop or office may kill your prospects and turn away your clientele.
Ask questions and foster dialogue. One simple way to come across as a brilliant communicator is to include open-ended questions. Use this technique as a way to keep a conversation flowing, but avoid an invasive inquisition. Be careful not to turn a friendly exchange or negotiation into a speech where you hold your new acquaintance as a captive audience member. Be magnetic and express all you are sure of.
Dress your best. Understand the type of business you are starting or dealing in and the targeted clients. Fit into the environment by wearing something that gives you the confidence of looking your best. It’s hard to relax when you are distracted by feeling under or overdressed at a shop in a busy Nairobi street. Keep it cool.
Be armed with a few conversation starters. Study up on the lighter side of current events and market trends to get familiar with the latest mobile phone brand in town or the newest fashion dress in the market. Whatever the field of business, always be a notch higher so you can answer relevantly any questions posed by your clients.
Stay observant. You might find interesting reactions from your clients or questions they raise in front of you. Unlike that clueless newspaper hotelier who told me to get home and cook my own food, be humble, observe and make amends wherever necessary. Counter attacks on clients are detrimental to businesses.
Walk up to people. Instead of waiting for someone to approach you, saying simple words like ‘karibu customer’ is equally important. If someone is perusing through your products, walk up to them, extend your courtesy. They will be grateful for a friendly face and you never know, a whole stall may just be bought.
Stay focused. Give the person, or group, your undivided attention. That business is what keeps you there. Immerse yourself in putting forth creative energy to leave a strong and lasting impression to your clients. Your goal as an entrepreneur is to make your clients happy and develop an ‘I will come back’ sort of rapport. Be glad he or she visited you because there are equally many more offering the same products and services. Make every effort supper!
Next read: Chris Kirubi on how to get funding for your great idea
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