indaHash, the Dubai-based influencer marketing platform that is part of the ArabyAds Group, has announced its expansion into the Kenyan market and appointed a local team to manage the operation. This strategic move is in line with indaHash’s vision to cement its presence in Africa, following its impactful footprint in South Africa since 2017 and successful collaborations with clients like the South African Tourism Board.
Locally, indaHash has executed campaigns for brands like Carrefour, Mastercard and Kenya Airways. Since its inception in 2016, indaHash has revolutionised influencer marketing across 115 markets, conducting successful campaigns for over 600 brands with its network of over one million influencers.
>> Social Commerce and the Rise of Influencer Marketing
The entry into Kenya signifies indaHash’s commitment to expanding its expertise and innovative solutions in Africa, with a history of effective campaigns for various African clients. As part of Araby Ads Group, headquartered in Dubai, indaHash benefits from the group’s pioneering role in adtech and e-commerce marketing.
Barbara Soltysinska, CEO of indaHash, says their experience in South Africa and African clients has shown vibrant potential of the African market. “Kenya, with its dynamic digital landscape,” says Soltysinska, “is an ideal next step for indaHash. We’re excited to offer our unique blend of technology and creativity to the Kenyan brands.”
>> Influencer Marketing Gets a Life on Twiva Social Commerce
indaHash’s Managed Service simplifies influencer marketing, by offering tailored campaign planning and strategy as well as influencer recruitment. The company also helps moderate influencer content via the indaHash dashboard​​.
indaHash offers an all-in-one tool for cross-channel influencer marketing campaigns, providing customised solutions at every project stage​​. Its creator discovery feature allows clients to discover and analyse creators from over 5 million social media profiles using over 20 filters for precise matching​​.
indaHash operates with flexible pricing models and collaborates with a diverse range of creators, including mid-tier, top-tier, micro-influencers and nano-influencers to cater to varied campaign needs and budgets.
indaHash Kenya leadership
Francis Karugah, an award-winning former executive of WPP-SCANGROUP with 14 years experience in East Africa and a trailblazer in influencer Marketing strategies, has been appointed to head indaHash’s operations in Kenya. Under his leadership, an experienced team based in Nairobi will be responsible for driving the platform’s growth in the Kenyan market, leveraging global insights and local expertise.
The Kenyan team also includes seasoned influencer marketers, Caleb Ochenge and Judith Ochieng, who have been at the forefront of driving innovation and best practices in the East African influencer marketing space for the last five years.
With its expansion into Kenya, indaHash is set to empower local brands with its sophisticated Managed Service and SaaS solutions, driving innovative and impactful influencer marketing strategies. For influencers and creators, indaHash will offer best-in-class creative strategies, exposure to global markets, robust reporting templates and best-in-class engagement practices.
