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Radio beats TV and newspapers in fighting corruption

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The most listened to radio stations on corruption matters are the vernacular ones.
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Radio remained the main source of information in the fight against graft over the last one year, according to a survey by the Ethics and Anti-Corruption Commission (EACC).  The survey shows 91.5 per cent of the respondents rely on radio for information on graft.

Ranked against other media channels, Radio leads in providing reliable information on graft at 68.8 per cent. It is followed by television (59.4 per cent), newspapers (39.4 per cent), churches and mosques (25.5 per cent), community meetings (23.3 per cent), public rallies (15.5 per cent) and banners and posters (11.8 per cent).

Daily Nation is the leading newspaper in the fight against corruption, according to a new survey. The survey, conducted by the Ethics and Anti-Corruption Commission (EACC) reveals that 68.6 per cent of readers rely on the Daily Nation to access news on graft.

It is followed distantly by The Standard newspapers with 21.5 per cent of readers saying they rely on it for news on corruption. Daily Nation’s sister publication, Taifa Leo comes third with 7.6 per cent followed by The People Daily (1.1 per cent) and The Star (1 per cent).

The survey, conducted between August and October last year, reveals that the most listened to radio stations on corruption matters are the vernacular ones (46.2 per cent) followed by Citizen radio (23.6 per cent).

They are followed by KBC Swahili Service (6.5 per cent), Radio Jambo (6.4 per cent), Radio Maisha (5.2 per cent), Classic FM (3.0 per cent), and Q FM (2.0 per cent). The most watched television station is Citizen TV (59.61 per cent) followed by KTN (18.1 per cent), the survey states. Others are KBC (7 per cent), NTV (8.5 per cent), K24 (5.9 per cent), Sayare (0.6 per cent) among others.

[crp]

Written by
BUSINESS TODAY -

editor [at] businesstoday.co.ke

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