Why Prudential is Counting on AFCON – CEO Reveals

Prudential Life Assurance Kenya on January 15, 2022 held an AFCON watch party in Nairobi. The event was attended by top influencers as well as sports and business personalities.

The firm is the Official Insurance Partner of the 2021 Africa Cup of Nations (AFCON). Notably, Prudential operates in 8 countries on the continent including AFCON host nation Cameroon.

Other markets the firm is present in are Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria.

Speaking at the watch party, Prudential Kenya Chief Executive Gwen Kinisu broke down exactly why they chose to partner with the Confederation of African Football (CAF) for the continental football showpiece.

“I am sure many of you are wondering why would an Insurance company choose to sponsor an African football tournament?” she posed.

Highlighting their Pan-African presence, she reiterated their commitment to supporting talent on the continent. She also noted that as a life insurer, the firm was keen on promoting healthy living and active lifestyles.

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“Africans share a common love for football, and we are honoured to be part of a tournament that unites the continent and brings together the brightest talents of African football.”

“Through sports, Prudential wants to encourage people to stay active and lead more healthy lifestyles. As a life insurer, we believe that health and wellness are important for people to live fulfilling lives,” she stated.

She further stated the firm’s desire to help Africans get the most out of life. This includes supporting them to attain greater financial security and achieve their life goals.

Kinisu asserted that the sponsorship underscored their commitment to the African continent.

“As we continue to invest and grow in Africa, people remain the key driver of our business and future growth,” she stated.