MultiChoice Kenya has slashed subscription charges for pay TV service by up to 15 per cent prices alongside a massive content upgrade on all DStv packages. The new rates, which come after consistent rises in the last few years, will take on November 1.
MultiChoice says it has reduced the bouquet prices by between 5 and 15 per cent in response to customer needs and the current tough economic environment in Kenya. Under the new rate regime, subscribers on the Premium tariff plan will pay Ksh8,180 down from Ksh9,400 per month, reflecting a 13 per cent drop, while Compact Plus subscribers will cough out Ksh5,425 from Ksh6,400.
Customers subscribed to the Compact plan will enjoy a Ksh200 drop in charges to Ksh3,550 while those on the Family bouquet will pay Ksh1,900, representing a decrease of Ksh250. Subscription fee for the cheapest package, Access, remains unchanged at Ksh1,050 per month.
MultiChoice has also added between three and 11 channels to these bouquets. Multichoice is reducing prices and opening up these new channels to add further value to our customers and we will continue to improve the way customers experience our business,” says Stephen Isaboke, regional director, Multichoice East Africa.
SEE ALSO >> A guide to the new subscription rates and channels
He said MultiChoice was committed to being a consumer-centric business that is sensitive to its customer.
“As such we have taken into account the current economic environment and financial pressures that our customers are facing and are responding to these factors,” he said.
There has also been growing competition from other players after digital migration last year opened the industry to more players, including Star Times, BAMBA (co-owned by Standard and Radio Africa), ADN and other independent decoder dealers. These players have been taking up good slices of the market and Multichoice, which has been defending its turf, appears to be setting its eyes on winning over more customers.
Price reduions are a strong bait in the payTv market and is expected cause ripples in the market. “This significant price drop, coupled with the major boost in entertainment value across all DStv bouquets demonstrates our commitment to ensuring DStv customers receive the best possible access to great entertainment and outstanding value,” said Mr Isaboke.
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