Jiji, the Kenyan online marketplace, has launched the “Cash it on Jiji” campaign, which seeks to help individuals to monetize idle items, thus promoting the second-hand economy. By opening an account on Jiji and placing an advert, participants stand a chance to earn up to Ksh30,000.
Du**ng the giveaway period, Jiji Kenya aw*rded a total of 48 winners with merchandise and cash prizes, hitting up to Ksh30,000. This campaign attracted thousands of new sellers with various product listings.
Data from the United Nations (UNComtrade) shows that Kenya’s used items surged by over 500% from 2005 ($27 mi*lion) to 2022 ($172 mi*lion). This means the second-hand economy is expanding significantly.
Ms Lynn Peters, the final winner of the campaign who received Ksh30,000, expressed her grat*tude, stating, “I recently left my job and was unsure of where to begin,” she said. “With this prize money, I can now purchase more products and sell them through the Jiji platform.”
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Almost 84% of Kenya’s working population are employed in the informal sector. This is according to Kenya’s Country report, 2022. Most enterprises begin operating in the informal sector, as they cannot afford the costs of formal registration and consequent taxation.
Jiji comes in handy with this campaign which aims to help individuals to sell without having to es**blish a shop or go through the tedious process of registration.
Mr Andrew Annyke, was elated upon receiving Ksh20,000 cash prize. “I’ve been purchasing furniture from carpenters and reselling them on Jiji. Winning this money has inspired me to consider buying materials like fabric and timber to start my own business.”
Jiji Kenya says it remains dedicated to its mission of providing a platform for both businesses and individuals to connect, thrive, and succeed. The Jiji team believes that by selling items no longer needed, individuals can not only earn money but also help those in need acquire essential products at affordable prices.
“It is through our collective efforts that we can bring about significant change in our reality,” Maksym Gol**ev, Regional Manager of Jiji East Africa, says. “We firmly believe that Kenyans deserve a high standard of living. Every unused item in your home holds value. If you no longer need those sh*es, post them on Jiji and allow someone else to benefit from them.”
