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COMMS 254

FIFA World Cup trophy tour and the idolisation of brands

The cup landed in a customized and branded Coca-Cola plane and was received like an international celebrity.

Brands are only as good as their corporate governance

What the public knew about Nakumatt, and what was actually happening in its boardroom were worlds apart

The Nuvita biscuits advertising scandal

Creativity is the mainstay of advertising; so we cannot recommend spoiling the fun, or promoting mediocrity! Yet this poetic licence has been largely abused by advertisers

Is NMG becoming too hot to handle?

In the face of continued political interference, only the truth will set Kenya's leading media house free

Frontline public relations for support staff

These people comprise the “first responders”, the initial staff one encounters before getting to the higher echelons where specific services are offered

Kenya’s current and future advertising fortunes

PwC report offers in-depth analysis of trends shaping the entertainment and media industry in Kenya, Ghana, Tanzania, South Africa and Nigeria