![NMG has been increasingly focusing on digital subscriptions to shore up reader revenue as it looks to reduce reliance on print. [Photo/ Nairobi News]](https://businesstoday.co.ke/wp-content/uploads/2022/07/images-2022-07-01T162026.534-218x150.jpeg "Why NMG is Hunting for Companies to Buy")
![President Uhuru Kenyatta poses with the FIFA World Cup trophy. This year's tournament in Qatar will be live on KBC. [Photo/ PSCU]](https://businesstoday.co.ke/wp-content/uploads/2022/06/images-2022-06-29T162525.608-218x150.jpeg "Will Live Sports Save KBC? 7 Major Tournaments Set to Air")
![Rose Kimotho was honoured with a Lifetime Achievement award by the Communications Authority (CA) at the 2019 Kuza Awards. [Photo/ 3 Stones TV]](https://businesstoday.co.ke/wp-content/uploads/2022/06/Madam-Kimotho-768x866-1-218x150.png "Rose Kimotho: Power Woman Who Built K24, Kameme & Why She Sold Them to The Kenyattas")
COLLINS OGUTU
The writer, a correspondent with Business Today, is a football commentator and finds the money factor in the game. Email him at: [email protected]
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