Tuskys Supermarket was on Monday ranked among top 20 Superbrands in East Africa. The brand was placed number 17 out of over 50 brands ranked from a consumer-based survey done by London-based firm, The Centre for Brand Analysis, in partnership with Superbrands East Africa.
This is a huge leap from last year’s ranking where Tuskys was position 34. It has joined the 20 elite brands in the region which include global brands like Coca-Cola and Dettol and other big names like M-PESA and Safaricom.
“This is a huge improvement and proof that we are doing things right in our quest to meet the demands of our customers. I dedicate this award to all Tuskys staff for setting the bar high in the retail industry,” said Tuskys CEO Mr Dan Githua.
Mr Githua pledged to continue implementing the vision of the company and rolling out superior products and services.
Since opening the first Tuskys branch in Nakuru’s Rongai area 26 years ago, Mr Githua became the first non-family member CEO in May 2015 and has since led a young professional management team in the quest to professionalise the company.
Top on the list of his priorities when he took over the leadership mantle of the Ksh40 billion business over a year ago was to enhance customer service in all stores, expand the business, make Tuskys a leader in innovations in the retail sector and transform communities.
He, for instance, introduced the Tuskys Internship program in October 2015 to help bridge the unemployment gap especially among the youth. The 6-months program has so far transformed lives of more than 2500 youths through training and eventually employing them. Tuskys has also been on the edge of innovation in retail, having been the first retail chain to embrace the Deli Culture (sale of healthy fresh food) as well as the Milk-on-Tap concept.
Supporting over 6,000 staff, over 3,000 listed suppliers and over 3 Million Customers on Loyalty program, Tuskys continues to uphold quality standards in customer service in all its 55 branches in Kenya and 7 in Uganda. “Customer service and continuous improvement of our service offering remain core pillars in our quest to be even better,” he added.
[crp]
