LG launches ultra-high definition TVs in Kenya

LG has introduced 4K OLED TVs in the Kenyan market.  A 4K OLED TV is an ultra-high definition television in terms of contrast. With OLED technology, consumers can enjoy clear pictures with perfect blacks and incredible colour, even from wide viewing angles. Blacks rendered by OLED TV are up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible.

LG General Manager Marketing Moses Marji takes Edith Onyango through the features of the new TV during the launch.
LG General Manager Marketing Moses Marji takes Edith Onyango through the features of the new TV during the launch.

“We are pleased to introduce 4K OLED TVs to Kenyan consumers. 4K TV is a much more superior type of OLED TV, a demonstration of our commitment to continuous innovation in order to deliver unparalleled at-home viewing experience,” said Moses Marji, General Manager Marketing, LG Electronics.

LG is making OLED TVs accessible to more consumers across the world. In Kenya, it has started by introducing two models in flat and curved configurations and two sizes-led by 55-and-65- inch. Price for the two models ranges between Ksh500,000 and Ksh800,000 and are available in all LG stores and other retail outlets across the country.

“OLED this is the most important advancement in TV technology in more than a decade, and a vast improvement over both LCD and plasma,” added Marji.

LG OLED TVs were launched for the first time in 2013, ushering in a brand-new category of television in the world. Both experts and consumers alike consider it the best picture quality on the market today. “LG 4K OLED TV is touted world over as the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market,” he concluded.




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